Acceptable Use Policy
This policy is part of the Platform Terms of Service between you (the business customer) and Patrick Cotter dba Delilah Agency ("Delilah"). It exists for one reason: FrequentTap's messaging runs on a shared number and its review feature runs next to Google's and the FTC's rules — one business misusing the tools can damage every business on the program.
1. Texting rules
- Opt-ins only, from the Platform flow. You may message only customers who opted in through the Platform's web-form flow (their own number, their own affirmative checkbox). That is the only source of numbers. Ever.
- No imported lists. No purchased, rented, scraped, borrowed, or "we've had these numbers forever" lists — not through broadcasts, not through any side channel. There is no import feature, and asking us to send to outside numbers is a violation.
- Honor every opt-out. A customer who replies STOP, or who tells your staff in any way that they want texts to stop, must stop receiving marketing texts. Relay in-person and verbal opt-outs to us or suppress the number in the dashboard the same day.
- Stay inside the program promises. Marketing texts are capped at up to 4 per month per program; messages must match the offers and program the customer joined. No bait-and-switch offers, no messages for a different business than the one the customer joined.
- No prohibited content. Nothing illegal; nothing in the carrier-prohibited categories (sex, hate, alcohol, firearms, tobacco marketing content rules as applicable to the program); no public URL shorteners in text bodies; no content that infringes another's rights.
2. Review rules
These rules come from the FTC's Consumer Reviews Rule, the FTC Act, and Google's policies. They are not optional, and a violation can get your Google reviews frozen or removed — by Google, not by us.
- Ask everyone, every time. The review request goes to every captured customer. You will not screen, segment, or time review requests based on how happy you think a customer was.
- No incentives for reviews. No discount, stamp, credit, gift, entry, or anything of value offered in exchange for a review — and nothing conditioned on a review being positive or a specific rating. (Incentives for visits, purchases, and referrals are fine. Incentives for reviews are not.)
- No gating. No "How was your visit?" filter that routes happy customers to Google and unhappy customers elsewhere. The Platform has no such feature; do not simulate one with broadcasts, signage, or staff scripts.
- No suppression. You will not threaten, pay, or pressure anyone to remove or change a review, and you will not ask us to remove, bury, or counteract reviews. We do not offer review-removal services through the Platform, full stop.
- No fake engagement. No reviews from people who did not visit, no staff or family reviews presented as customer reviews, no buying reviews or followers.
3. Honesty rules
- Stamps are for real paid jobs only. A stamp may be issued only through the staff paid-job confirmation, for an actual completed, paid service or purchase. No stamps for visits that didn't happen, for redemptions (a reward redemption never earns a stamp), or as make-goods outside the program's own correction tools.
- Offers must be real. Publish only offers you will honor as written, for the stated period. If an offer changes, update it in the dashboard before it sends again.
- Accurate confirmations. Visit, job, and redemption confirmations your staff enter are records other features rely on. Enter them truthfully.
4. Platform rules
- No reselling, sublicensing, or lending your account, tap links, or access to the messaging program or shared number.
- No using the Platform for a business or location you did not register.
- No probing, scraping, reverse-engineering, or interfering with the Platform or its security.
- Keep your account credentials and staff links under your control; you are responsible for actions taken through them.
5. Enforcement
Delilah may, at its reasonable discretion: pause a send or campaign, suppress a number, suspend a feature, or suspend or terminate your account — immediately where continued use creates legal, carrier, or program-reputation risk (for example, suspected list imports or review gating), and otherwise after notice and a reasonable chance to cure. Suspension for compliance risk is not a breach of the Terms by Delilah and does not create liability for lost promotional value. Serious or repeated violations are grounds for termination for cause.
Questions: patrick@delilahagency.com · 562-357-9590.