Privacy Policy
FrequentTap is a customer-loyalty platform for local businesses, operated by Patrick Cotter dba Delilah Agency ("Delilah," "we," "us") in Newport Beach, California. This Privacy Policy applies to frequenttap.com, the FrequentTap platform, and the loyalty, reminder, and promotional text-message programs we operate for participating local businesses.
Questions about this policy or your information can be sent to patrick@delilahagency.com or directed to 562-357-9590.
Information we collect
Information you provide
- Contact and business information: your name, mobile phone number, email address, business name, website, location, and similar details when you submit a form, contact us, purchase FrequentTap, or join a program.
- Communications: the contents of emails, calls, text messages, forms, and other communications you send us, including support requests and service instructions.
- Program information: when you participate in a loyalty or messaging program, we may record the business you visited, the date and source of enrollment, loyalty-pass status, stamps or rewards, visits confirmed by the business, referrals, and the status of offers connected with your participation.
- Consent and preference records: whether and when you opted in to text messages, the consent language and enrollment method used, and any later opt-out, HELP, or preference request. We keep these records so we can honor your choices and demonstrate compliance.
- Transaction information: service selections, invoices, and limited payment-status information. Payment cards and bank payments are processed by our payment providers; we do not store full payment-card numbers.
Information provided by participating businesses
A business using FrequentTap may provide or confirm limited information needed to operate its program — for example, that a visit or paid service occurred, a reward was earned or redeemed, or an appointment or service reminder should be sent. We use that information only to operate the service and related records.
Information collected automatically
When you visit this website or the platform, we and our service providers may collect device and browser information, IP address, pages viewed, referring pages, approximate location based on IP address, and information about interactions with the site. We use cookies and similar technologies to operate the website, understand aggregate usage, and improve our services. You can control cookies through your browser settings; disabling them may affect some site features.
How we use information
We use personal information to:
- Respond to inquiries and provide, manage, and support FrequentTap;
- Create and maintain loyalty passes, stamps, rewards, referrals, and program accounts;
- Send service-related messages and, when you have opted in, promotional text messages and other marketing communications;
- Process transactions, prevent fraud and misuse, and maintain business, tax, accounting, and compliance records;
- Operate, secure, analyze, and improve our website, messaging systems, and services;
- Honor opt-out and privacy requests; and
- Comply with legal obligations and enforce our Terms of Service.
Text messaging and SMS privacy
Delilah Agency operates text-message programs for itself and participating local businesses through FrequentTap. A customer may opt in in person at a participating business by tapping an NFC device or scanning a QR code and completing a web consent form. Text messages may include loyalty-pass and reward updates, appointment or service reminders, offers, rebooking reminders, and win-back messages from the participating business identified in the message.
Mobile information sharing commitment
Text messaging originator opt-in data and consent will not be shared with any third parties or affiliates for their marketing or promotional purposes. Information may be shared with subcontractors that support our services (e.g., messaging providers) solely to deliver the program.
You may opt out of promotional text messages at any time by replying STOP. Reply HELP for assistance, or contact us using the information in this policy. After you opt out, we may send one confirmation message. We retain mobile numbers and consent or suppression records as needed to administer the program, prevent messages after an opt-out, and meet legal and carrier requirements.
The participating business whose program you joined may receive operational information needed to recognize your participation and honor passes, visits, rewards, appointments, and your requests. That business does not receive your SMS consent record for independent marketing unrelated to the program you joined.
How we share information
We do not sell personal information. We may disclose personal information only in the following circumstances:
- Service providers and subcontractors: companies that help us host the website and platform, deliver email or text messages, issue wallet passes, process payments, provide analytics, prevent fraud, or support our systems. They are permitted to use information only as needed to perform services for us.
- Participating businesses: as described above, limited to information needed to operate the program or service relationship connected with that business.
- Legal and safety: when required by law, subpoena, court order, or other legal process; to protect our rights, property, or safety or the rights, property, or safety of others; or to detect, prevent, or address fraud, security, or technical issues.
- Business transfers: in connection with a merger, sale, restructuring, financing, or transfer of all or part of the business, subject to appropriate confidentiality protections.
- With your direction or consent: when you ask us or agree to a disclosure not described above.
We may share aggregated or de-identified information that cannot reasonably be used to identify you.
Data retention
We retain personal information for as long as reasonably necessary to provide the requested services, maintain program and transaction records, resolve disputes, enforce agreements, honor opt-out requests, and satisfy legal, accounting, security, and carrier requirements. Retention periods vary by record type. When information is no longer needed for these purposes, we delete it or de-identify it, subject to backup and legal-retention requirements.
Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No website, messaging system, or electronic transmission is completely secure, however, and we cannot guarantee absolute security.
Your choices and California privacy rights
You may opt out of promotional emails by using the unsubscribe link in the message and out of promotional texts by replying STOP. You may also contact us to update inaccurate contact information or ask questions about your information.
Subject to applicable law, California residents may have the right to:
- Know the categories and specific pieces of personal information we have collected about them;
- Request access to and a copy of their personal information;
- Request correction of inaccurate personal information;
- Request deletion of personal information, subject to legal and operational exceptions;
- Know the categories of personal information disclosed for a business purpose;
- Opt out of a sale or sharing of personal information, as those terms are defined by California law; and
- Not be discriminated against for exercising a privacy right.
We do not sell personal information. To submit a privacy request, email patrick@delilahagency.com or call or text 562-357-9590. We may verify your identity before completing a request. An authorized agent may submit a request where permitted by law, subject to verification of the agent's authority and, where required, your identity. We will respond within the time required by applicable law and explain any lawful basis for denying all or part of a request.
Children's privacy
Our website, business services, and text-message programs are intended for adults and business users. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided information to us, contact us and we will take appropriate steps to delete it.
Third-party websites and services
Our website and messages may link to websites, wallet applications, booking tools, social platforms, or other services operated by third parties. Their privacy practices are governed by their own policies, and we are not responsible for their content or practices.
Changes to this policy
We may update this Privacy Policy from time to time. The revised policy will be posted at this URL with a new effective date. Material changes will apply prospectively as described in the updated policy.
Contact us
Delilah Agency
Operated by Patrick Cotter
Newport Beach, California
Email: patrick@delilahagency.com
Phone: 562-357-9590
See also our Terms of Service and Acceptable Use Policy.